When you have a small business with limited resources you often end up running the whole show yourself.
In order to compete with larger shops and big brands, you need to keep a firm eye on what you're spending. So you have to knuckle down and take on many different job titles which, in a larger organisation, would be done by different people or sometimes an entire department.
I wanted to write about some of these roles so that you can understand the involvement, hard work, enthusiasm and sheer love that goes into maintaining this kind of small business and specifically my own Hatsukoi shop.
These roles include:
- Sales Person
- Marketeer and Social Media Expert
- Graphic Designer
- Web Developer and SEO Expert
- Order Fulfilment and Packer
- Customer Services
In my next blog, I will begin with the role of Buyer. This is possibly the most fun job and without it I wouldn’t have a shop at all!
I hope you will find these little insights interesting and fun to read and that you will enjoy having an understanding of what's involved in presenting to you a unique and professional offering which is also a reflection of my own personality and passion.
I know many other people in a similar position to myself and we dearly appreciate all you shoppers out there that support our businesses, whether that is by liking and sharing our social media posts, reading our content or by choosing to give us your custom rather than going for one of the ‘big boys’.
In return I hope you see a highly personalised service that cares about your needs and does its best to delight you!